By Nick Cooney
Turn via undefined, activate the television, or browse round on-line, and it fast turns into transparent: vegetarian consuming is at the upward thrust. yet simply who're vegetarians? How do they make the transition? And what fairly drives them to take the beef off their plates?
Vegetarians vary from omnivores not only of their consuming conduct but in addition of their psychology, personalities, friendship offerings, even their intercourse lives. large reviews from worldwide convey that they vote in a different way, take various jobs, and feature brains that fireside otherwise. This study additionally presents perception into why those who reflect on themselves vegetarian won't rather be vegetarian in any respect, and why such a lot of fall off the vegetarian wagon.
Veganomics is an interesting trip throughout the technology on vegetarians and vegetarian consuming, laying off new gentle on how and why humans consume the way in which they do, and what impression their nutritional offerings could have at the global round us. Be forewarned: after studying this ebook, you could by no means examine vegetarians an analogous manner again!
"A must-read for an individual who's fascinated by making the area a kinder position for animals." -Gene Baur, cofounder and president, Farm Sanctuary
"Veganomics is one of the most vital, useful, well-researched, and fascinating books to grace the animal advocacy area in decades. He has taken the circulation to the following point, from the what to the how, and maybe simply in time." -Jeff Lydon, govt director, VegFund
"Casting apart philosophy and moralizing, Cooney sifts in the course of the info with a steely-eyed pragmatism in the direction of what works and what does not in selling a cruelty-free diet." -Bruce Friedrich, coauthor of The Animal Activist's Handbook
"Veganomics is a meticulously researched ebook with significant implications for an individual who enjoys meat-free food. Cooney is the Nate Silver of the vegetarian global, crunching the numbers in an unique and interesting approach to discover outstanding truths approximately our diets and ourselves." -Michael Greger, M.D., founder, NutritionFacts.org
"Blending demographics and social psychology, Cooney's sharp research will supply a wealth of aid for the already switched over. extra importantly, it'll make the chance of becoming a member of this striking and transforming into cohort of the inhabitants impossible to resist for an individual who thinks heavily in regards to the strong connection among foodstuff and identity." -James McWilliams, writer of Just Food and The Politics of the Pasture
"Veganomics is likely one of the most precious and critical books on vegetarian advocacy written up to now. in case you are seeking to be a more beneficial vegetarian recommend, this booklet is essential." -Jon Camp, director of outreach, Vegan Outreach
"This booklet is basically crucial for an individual who cares approximately animals and desires to make a distinction. it truly is an immense contribution to the animal rights movement." -Sharon Nunez, cofounder, Animal Equality