By Gill Davies
On the grounds that its first booklet, this crucial advisor to booklet commissioning has proven itself because the one and simply 'must-read' for any winning editor, and the middle education textual content used either inside of publishing homes and on publishing classes worldwide.In this new version, Davies concentrates at the crucial talents of commissioning, in addition to different editorial demanding situations equivalent to dealing with new lists following mergers and takeovers, and the calls for of electronic expertise. New case-studies were further which illustrate the industrial and sensible difficulties that editors needs to deal with in modern-day complicated and significant marketplace.This e-book continues to be the single textual content that editors should have by way of their facet all through their careers.
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Extra info for Book Commissioning and Acquisition, 2nd Edition
For example, an editor by luck or prescience may be attracted to a title that is rather ahead of itself. If the market is not ready, the sales will not be made. When the books of Michel Foucault ﬁrst appeared in English, they sold only a couple of hundred copies a year. It usually takes some nerve and conviction to stick with such titles when the accountants want them remaindered or pulped. In this case, the editor struck luck: the combination of intuition and a kindly management for whom the editor worked succeeded because eventually Foucault’s work was recognised and sales rocketed.
Never take the books and the market for granted. UNDERSTANDING AND REMEMBERING YOUR OBJECTIVES Always have a clear understanding, from management, of how many titles a year you are expected to acquire and/or the revenue targets you are meant to achieve. In conjunction with both, remember to judge the amount of time and effort you can devote to each individual title on offer. It is very easy to devote too much of both to individual titles when you should be spreading resources more evenly. This is of course perfectly appropriate when the title is going to be a high-revenue earner, but too often even experienced editors will allow themselves to be distracted by work on titles that are not exceptional in this respect.
In scholarly publishing, where content is considered absolute, even there the editor will probably seek the advice of colleagues in export marketing because overseas sales will make all the difference to the total sales of an academic monograph. Illustrated books of course are the prime example of editorial, rights and production working hand in glove, and if production and design are not involved from the earliest conceptual beginnings, costly mistakes are likely to ensue. Any editor, whatever the list, should determine whose expertise is required on this project, in addition to his or her own, and enlist it from the word go.
Book Commissioning and Acquisition, 2nd Edition by Gill Davies