Read e-book online Agency: Starting a Creative Firm in the Age of Digital PDF

By Rick Webb

ISBN-10: 1137279869

ISBN-13: 9781137279866

ISBN-10: 1137501227

ISBN-13: 9781137501226

This booklet is for younger startups and marketers within the advertisements, advertising, and electronic prone area. it is an A-to-Z advisor for younger advertisements companies, packed with recommendation that levels from getting investment to the right way to price the corporate and promote it to the right way to lease your first worker.

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Additional resources for Agency: Starting a Creative Firm in the Age of Digital Marketing

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Not so much. A person within the client organization who does so may well have a shadow IDEAS 43 cast on their accomplishments with their peers. Or perhaps they know that a good idea is nothing without execution, and they can’t execute, so they may as well have the idea person execute. Either way, this reinforces the approach to focus on the credit, not the ownership. Two people with the very same idea will execute it radically differently. ” Perhaps it was something we had already put out in the world.

Your company is more valuable when it’s known for having good ideas. You just don’t necessarily need to get paid for them. OWNERSHIP VERSUS CREDIT VERSUS PAY This brings us to the timeless debate in advertising about the ownership of ideas. When pitching work, you often give away 10 percent of that work to win the rest. When that 10 percent is the idea, the incalculable value of the good idea skews this formula. When you do $10,000 of production work to win $100,000 of production work, it’s a clear-cut win.

A new, media-agnostic role—the creative lead—would be selected from the team assigned to the project by the partner in charge, taking into account the brief and generally which team member was probably best able to shepherd the most likely creative execution. That creative lead would then post the brief and the challenge at hand to BEARD, and the whole company would offer ideas. The creative lead’s job was to take those ideas and weed out the impractical and the inappropriate, identify the best, and flesh them out for presentation and approval by the client.

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Agency: Starting a Creative Firm in the Age of Digital Marketing by Rick Webb

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