Download e-book for kindle: Advanced Web Metrics with Google Analytics by Brian Clifton

By Brian Clifton

ISBN-10: 0470253126

ISBN-13: 9780470253120

Are you getting the main from your web site? Google insider and net metrics specialist Brian Clifton finds the data you want to get a real photograph of your site's impression and remain aggressive utilizing Google Analytics (GA) and the newest internet metrics methodologies. Which advertising campaigns paintings top? How do you quantify their luck? What symptoms in the event you tune? full of suggestions and insider secrets and techniques no longer documented in other places, this publication has the specialist counsel you want to improve your model and bring up your site's ROI.

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Segment these visitors to view the difference. Goal conversions are higher for foreign language visitors than for those with US-English. Investigate the potential for conducting business in additional languages. Internal site search is being actively used by 70 percent of visitors. However, conversions are lower for this segment. Investigate the quality of site search results. Forum visitors are driving goal conversions (PDF downloads), but it is paid-search visitors who are driving transactions.

By visualizing the visitor path, you can discover which pages result in lost conversions and where your would-be customers go. 7. Customized dashboards 8. Site overlay report Site overlay is a graphical way of looking at the popularity of links on your pages. You view your key metrics overlaid on top of your web page links. It’s an easy to view snapshot of which links are working for you. 9. Map overlay reports Similar to site overlay, map overlay is a graphical way of presenting data that reflects where visitors are connecting from around the world when viewing your website.

Network data collection devices (packet sniffers) gather web traffic data from routers into black-box appliances. Typically, the collected data is then streamed to a reporting server in real time. 15 ■ PA G E TA G S A N D L O G F I L E S In the past, the easy availability of web server logfiles made this technique the one most frequently adopted for understanding the behavior of visitors to your site. In fact, most Internet service providers (ISPs) supply a freeware log analyzer with their web hosting accounts (Analog, Webalizer, and AWStats are some examples).

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Advanced Web Metrics with Google Analytics by Brian Clifton


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